If the bids were lower than she expected and the comments on MySpace were negative, she’d ditch the model and sell the same item on someone new. "Back then, she selected her best shots for eBay, and posted them on MySpace to get a more qualitative feel.
Amoruso styled this collection herself.įounder Amoruso would experiment with a product's display until it sold wellįounder and CEO Sophia Amoruso went from selling things on eBay, to running a $100m ecommerce store courted by the biggest names in venture capital - just by "listening and tweaking", and a conviction in the power of perception.
From Nastygal's debut in-house collection, "Weird Science".